Digital Marketing


What is SEO?

Search Engine Optimization(SEO) is the process of getting organic and natural traffic to your website from the Google search results. It helps to rank your website higher in Google index, ultimately improving your reach and visibility to audience.

How to do SEO?

On page SEO and Off page SEO are two practices which can be done to optimize your website. On page SEO is related to tags such as Title tag, alt tag, H tags , meta description and quality content on webpages. While Off page SEO is related to getting external links from quality sources and authority sites.

How can SEO Help my Business?

SEO marketing is the trending practice these days and no business should leave this opportunity unexploited. Using Search Engine Optimization can help a business by improving its visibility in Search engines, driving more traffic to website, reducing bounce rates, increase conversions, and engage more customers by providing quality content.

What is the most effective way to increase traffic to your website?

To effectively increase traffic to your website focus on referring links and SEO. It will not only help one gain visitors but will also help in brand recognition. If you focus on retaining users, you will experience an increased conversion rate gained from those thousands of visits in a couple of months. By focusing on engaging the user, you can build a site where people will keep coming back.

What steps would you follow to optimize a website?

For optimizing a website, following steps, should be followed:

  • It is very important to use the right keywords so that the website can increase its ranking. Time to time evaluation of the keywords is important.
  • Using particular and relevant contents can help you reach your audience faster.
  • Slow running website can prove fatal since people never like to wait for the page to load. A tool called Google Speed Insights will tell if your page is running slow and gives suggestions on how to speed it up.
  • Most of the businesses have page titles as simply their business’s name. The best search names usually follow the city + service format.

What is Google AdWords

Google AdWords is a platform on which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Google counts the clicks on your ads and charges you for each click. They also count impressions, which is simply the number that tells you how often your ad has already been shown when users searched for that keyword. If you divide clicks by impressions, you get the click-through-rate, or CTR. AdWords will work for your business on the Competitiveness ofAdWords your keywords and the relevancy of that keyword to real conversions for your company. Google AdWords is highly effective for businesses, as long as they don't waste their money on the wrong keywords, or write weak, low CTR ads.

How Google AdWords work?

Google AdWords is an Advertising Service by Google on its Search and Display platform. This Advertising is based on Keyword bidding and quality score. Using PPC, you can advertise your business on Google network as per your budget.Google AdWords works on the bidding model with different bidding strategies such as CPC (Cost per click), ECPC (Extended Cost per Click), CPM(Cost per Mille) CPV(Cost per view). Search advertising, Display ads, you tube advertising, mobile advertising and shopping advertising are covered under Google Adverts.

What is PPC Advertising?

Pay per click (PPC) is an online advertising model where the advertiser pays only for the clicks on its ads. This is an effective internet marketing technique which generates quality leads and traffic to your website, monitoring the performance of the ads. In this technique, advertisers pay the publisher (website owner or host of the website) when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.

Social Media Marketing?

Social Media Marketing (SMM) is a type of Internet Marketing that uses Social Networking sites as a promoting device. The objective of SMM is to deliver content that clients will share with their social network to enable an organization to expand brand exposure and widen customer reach. Sponsored ads on various social media platforms are a way to target masses on internet.

Social Media Optimization?

Like Search Engine Optimization (SEO), Social Media Optimization(SMO) is a procedure for drawing new and unique visitors to a site. SMO is done in two ways: Adding Social Media links to content, for example, RSS channels and sharing buttons or promoting action through social media by refreshing status or tweets, or blog updates. Websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube are the most used networking sites for Social Media Marketing.

How SMM helps Businesses?

Social Media Marketing is an effective marketing platform to grow your business as well. It leads to brand awareness, brand recognition, customer engagement, increasing conversion rates, building long term audience, more inbound audience, niche targeting and improved rankings.

What is E mail marketing?

E-mail Marketing is one aspect of internet marketing. It involves sending direct electronic mails to your target audience with an aim of building relations and earning sales. E mails can be personalized with product and service information that is meant to be delivered to your potential targets.

How effective E mail marketing is?

Email are used by more than 34% people worldwide. Email marketing is a powerful , personal and a vibrant way of reaching your potential customers. Email marketing is said to be more effective as it is cost effective, customisable ,action oriented and measurable way of marketing.